Overview: A landing page for Verdavis, a Syngenta crop protection product launched in Brazil. The goal was to educate farmers on product usage while converting new customers — combining informational depth with a clear lead generation strategy.

The craft: The visual language draws from Syngenta's global brand while adapting to the Brazilian agribusiness context, where the farmer is the hero. The page balances technical product information with an aspirational visual tone, using strong imagery and a structured content flow to guide the visitor from awareness to action.

Result: A landing page that serves two audiences at once, the farmer who needs to understand the product and the sales team that needs to capture qualified leads.