Overview: A brand identity for Jandira Cozinha, a home-style food business selling frozen meals and custom orders in Brazil. The brief was to create something that felt genuinely personal, not just another food brand.

The concept: The brand carries three generations of the same family. The business owner named it after her grandmother Jandira, and at the center of the identity is a hand-drawn portrait of her mother, connecting past and present in a single mark. The logo is not just a logo it is a family portrait turned into a brand asset.

The craft: The illustration was drawn by hand and integrated into the visual system, giving the brand a warmth and authenticity that no stock element could replicate. The color palette, typography, and packaging all reinforce the same feeling: homemade food with real history behind it.

Result: A brand that tells a story before the customer even tastes the food. The kind of identity that builds loyalty, not just recognition.