Overview: A complete visual identity project for InovaNutro, a Brazilian postgraduate institution specializing in Nutrology. The brief required building a brand from scratch that could communicate scientific authority while feeling modern, accessible, and aspirational for healthcare professionals.

The craft: Logo design, visual system, and brand guidelines were developed to position InovaNutro as a premium education brand in a competitive healthcare market. The identity was then extended across all touchpoints — website, social media templates, and campaign assets — ensuring visual consistency from the first impression to daily content.

Social Media: Content designed to educate and convert, balancing clinical credibility with an engaging visual language that performs on Instagram and Spotify ads.

Result: A brand built to grow with the institution, flexible enough for multiple content formats while always recognizable as InovaNutro.