Overview: A full campaign for Açaí da Barra, one of Brazil's largest açaí franchise chains, aired on national open TV. The brief was to create something beyond a traditional commercial, the brand needed a tagline that would stick, spread, and become part of everyday conversation.

The concept: "Açaízou", a made-up verb that means everything at once: the moment of pure pleasure, the vibe of summer, the feeling of being with your people. The campaign was built around this invented word, using it as both the hook and the emotional core of every scene.

Art Direction & Scene Direction: Every visual decision was made to feel alive and spontaneous, warm color grading, vibrant props, diverse cast, and a set design that felt like a real summer hangout, not a studio. All visual assets were developed and delivered for post-production, ensuring the final motion and graphic elements stayed true to the original creative vision.

Result: A campaign that gave the brand a lasting cultural asset. "Açaízou" became a real expression used by customers, franchisees, and on social media, extending the campaign's life far beyond its original air date.